The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.
When a young soldier, newly returned from war, gets caught up in a drug bust, he is recruited by the authorities to go undercover in a notoriously dangerous prison in order to figure out what is really going on.
A desperate teenager is forced into the dangerous world of underground fighting to win enough money to save his ailing mother. He finds out what he's made of in the face of these violent hungry competitors.